This project was created with sustainability in mind. There was a lot of back and forth with the shapes and branding, but I wanted the visual language to be more nostalgic and vintage to attract the audience familiar with this. Despite the product being hypothetical, the idea is that every part of the production process—if this project were real—was to keep ethics and the planet in mind but still be fun and colorful, because "Sustainability is Cool!"
This project was to bring the revival of virtual reality, its importance, and the benefits it could bring to the future. It got developed through bringing 2 signifiers together. Virtual is tech and glitches, the Renaissance is the Mona Lisa.
