The Standard Hotel

Faced with The Standard Hotel's closure due to COVID-19, the design sought to boost room reservations and revenue while fostering deeper community engagement. The challenge lies in achieving these objectives while preserving the hotel's boutique identity. By integrating the hotel into the community, multifunctional spaces were created to host authentic local experiences, community events, and amenities like cafes and retail stores. This initiative also generated job opportunities for locals, fostering economic growth and enhancing the hotel's revenue stream.