Standard Hotel

As the pandemic drastically reduced visitation numbers, the Standard Hotel stood still. To revitalize the establishment and draw in more visitors, plans are in motion to introduce a rotating exhibition space. This dynamic area will feature showcases of various natural phenomena, from the northern lights to lightning storms and diverse solar events. A customized floor-to-ceiling HD screen will be the centerpiece, displaying renowned photography and videography. Surrounding pedestals will offer additional factual information and samples related to the exhibit theme. These initiatives aim not only to boost foot traffic but also to captivate tourists within the bustling atmosphere of Los Angeles.