Lulu Lemon

The objective of this project is to redesign the classic Airstream trailer into a mobile retail space that reflects the selected client’s branding. My chosen client is Lululemon Athletica which is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits. By focusing on material specifications, I translated their company graphics and branding into an aesthetic of sleek, minimalistic and grounded design, reflecting their overall mood of the company.