5 Senses of Madrid

Despite Madrid's vibrant atmosphere, there needs to be more support for Madrid's local youth. Around 80% of Spaniards under 30 still reside with their parents due to the lack of opportunities for independent success, resulting in a feeling of exclusion among the younger population. Determined to address this issue, we designed an engaging and inclusive space to empower and inspire Madrid's youth. Extensive research revealed that traditional exhibition spaces, focused solely on visual experiences, often fail to captivate younger audiences. Instead, we recognized the importance of engaging all five senses—sight, touch, taste, smell, and hearing—to create an immersive and stimulating environment. Thus, the concept of Five Senses of Madrid was born: an innovative art center designed to resonate with the city's youth, providing a welcoming and empowering haven within their urban landscape.